James Caw founded SimplB in 2015/2016, when Bitcoin was trading below R10,000. He has helped South Africans understand, buy and secure Bitcoin through multiple market cycles, regulatory changes and the major exchange failures of the early 2020s. His experience is practical, not theoretical.
His focus has always been on long-term, compliant, secure Bitcoin ownership. Not trading. Not crypto. Bitcoin as a monetary asset for South Africans who take the long view. This narrow focus means SimplB’s processes and knowledge are specific to the problem that matters: holding Bitcoin safely for the long term.
SimplB is deliberately small and focused. The client list is limited so that each relationship gets the attention it requires. This is not a mass-market platform. Clients deal directly with James, not with a support queue.