Carpe Diem
Bitcoin adoption is growing – and there is only one FSCA-regulated, Bitcoin-only financial platform in South Africa.
“Simple Bitcoin” meets the demands of astute, risk-averse investors by providing a compliance-first alternative to unregulated crypto and legacy finance.
Our integrated platform will provide theft-proof Bitcoin vaults, compliant brokerage, advisor-ready white-label custody, and a Bitcoin-backed lending engine – all housed within a regulated, locally domiciled structure.
With 45+ active clients, zero churn, over R20M in Assets Under Management and R10M in the pipeline, SimplB is live, growing, and ready to scale.
Note: This raise is being conducted privately. The LionCage is a private investor forum, and while we are sharing reports and investor materials reviewed in their network, this does not constitute a public offer or LionCage endorsement. Please do not forward or distribute this link.
💼 Raise Details
₿ Raise Amount: R15 million
₿ Equity Offered: 30%
₿ Post-Money Valuation: R50 million
₿ Minimum Ticket: R500k
₿ Use of Funds: Product Dev (25%), Sales/Marketing (25%), Talent (20%), Legal (10%), BTC Treasury/Working Capital (20%)
🦁 Rob Hersov Introduces the Pitch
Rob Hersov introduces SimplB’s private raise to the LionCage investor group – outlining why it’s an attractive business for his demographic.
🎯 SimplB Teaser – What We Do, Why It Matters
🎥 “Self-custody your assets – it’s simple.” – Phong Le, CEO of MicroStrategy explains our model for us!
In this clip, Phong lays out what we’ve believed for years: If you’re serious about holding Bitcoin for the long term, don’t trust an exchange – hold it yourself. But do it right. “Pay someone to manage it for you” is his instruction. That’s what we do!
👉 Hold two keys in the company.
👉 Let a regulated professional hold another.
👉 Store your wealth in a secure, auditable, bearer asset Vault.
Your Bitcoin. In your control. Co-managed by Simple.
🎬 SimplB 5-Minute Investor Pitch
Founder James Caw presents a focused breakdown of the regulated structure, recurring revenue model, custody architecture, and growth roadmap to R1 billion AUM.
📌 Investment Highlights
📄 Full Pitch Deck
📺 Full LionCage Session
Full 50-minute LionCage episode featuring SimplB’s pitch and live investor Q&A.
🎧 Executive Summary Audio
A 6-minute overview of the IM and investor pack, recorded for the LionCage network.
🧾 Investor Mandate Document
📊 Market Research
📋 LionCage Investment Checklist
❓ Investor Q&A & Risk Notes
📩 Request Due Diligence Access
To receive full access to the SimplB data room – including financial projections, cap table, and internal dashboards – please reach out directly.
James Caw – +27837837985 – james@simplb.com
We’re building long-term partnerships with investors who are interested or involved in traditional financial services, understand infrastructure, compliance, and the importance of bitcoin adoption to the future of money.
In 2045 – he who owns the most Bitcoin – wins.
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Why is Bitcoin finally relevant?
In 2020 the international adoption of Bitcoin turned a significant corner. Where previously it had been considered too volatile and certainly too new, rapid devaluation of the US Dollar through quantitative easing – left many traditional macro-economists looking for an unbiased alternative.
Lead publicly by MicroStrategy and the likes of Tesla – Bitcoin suddenly became the new “Reserve Asset” cash haven – resulting in over US$53billion being channeled directly into long-term Bitcoin holdings. By March 2021 this $53 billion was now worth $75.8 billion – and represented 6.5% of total Bitcoin supply now safely locked away in corporate treasury vaults.
While previously Bitcoin was being used as a high-risk, short term “gamble” by the uneducated – it suddenly received recognition from many of the Fortune 500 as a valid alternative to holding cash reserves in USD as a hedge against inflation. But don’t be fooled, before the CEOs and CFOs moved their companies money into Bitcoin – these ultra high net worth individuals moved anything from 1% to 50% of their own liquid assets into Bitcoin reserves as well.
Why? Well we believe in Bitcoin, we have since 2016 when our team first studied The Origins of Money and The Bitcoin Standard. Convincing others of the value has been a longer journey… but today all >1000 of the people we’ve helped to buy bitcoin are up in value on their Bitcoin purchases – and many have decided not to sell.
Bitcoin is distributed, unique, easily transferrable, secure and internationally accepted as an undervalued, non-inflationary (read: deflationary) new asset type – the likes of which today’s financial world has never seen. While 11 years in seems like a lifetime – we know it’s just getting started. Bitcoin is finally ready for mainstream adoption as Banks and Financial Intermediaries begin to build services around it.
We have those services already in place – we have the experience. You’re in good hands. Partner with us and be the market leaders your friends, industry and clients expect you to be.